eggsinn

The "eggsinn" signifies "rebirth and inclusiveness." As a fashion concept store born in Chengdu, it embraces diverse cultures and carries the cultural narratives and values behind each brand it houses. The design team sought to channel eggsinn's spiritual core to the world through a distinctive retail spatial identity.

By arranging the storage cabinets in a lateral matrix layout, products become clearly visible and systematically organized, allowing multiple staff members to access and store items simultaneously. The mirors on the cabinet sides further extend the spatial form, while the array of storage units itself creates a sense of orderly beauty-standing with a Stonehenge-like presence, powerful and enduring.

For the apparel display area, our concept was to create a sense ofjourneying through a winding grand canyon, guidingvisitors into an immersive exploration. To realize this, we emploved continuous. softly blured partition forms to envelopthe space, complemented by iregular yet coherent material transitions on the floor. Celing-mounted mirrors enhance theatmosphere through reflection, deepening the spatial experience.

To prevent the space from feeling oppressive and allow sunlight from outside to filter through the partitions, the materialsneeded to be transucent and easy to replace. Within this environment, visitors experience a close-range interplay wherethe artistry of spatial design merges with the gradual tailoring of clothing. Light and shadow shitt dynamically, creating moments that feel bothintimate and expansive.