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eggsinn, spatial design project in Chengdu

eggsinn

Design Period: 2024
Completion Date: Sep 2024
Design Area: 223㎡
Location: Chengdu
Space Design: XIAOOU Office
Address: CyPark, No. 88 Shengyuan Street, Wuhou District, Chengdu, China

eggsinn means "new life and inclusiveness." As a fashion trend brand collective store born in Chengdu, it embraces diverse cultures and carries the culture and values behind different brands. The design team hopes to express the spiritual core of eggsinn to the world through a unique store image.

Passing Through the Present — Arriving at the Future

As the starting point of the adventure, the inverted large ship is the visual focal point of the entire space, creating a "superscale" visual impact. This applies both indoors and outdoors. The minimalist facade uses long glass windows to blur the boundary between interior and exterior, guiding people outside to focus their attention on the tension of this ship.

We display footwear in this area. At the same time, the different arrangements and combinations of the footwear display cases on the floor make the spatial connections both related and independent. By using diverse and staggered material forms and layered product installations, we reinforce the randomness of the spatial circulation while also enclosing an open space for pop-ups, leaving room for the possibility of creating more adventurous and exploratory fun experiences. In this way, the ship will carry companions gently yet resolutely toward different waves.

By arranging the storage cabinets in a lateral matrix, the goods are clear at a glance and orderly arranged, and multiple staff members can simultaneously retrieve and store items. The mirrors on the sides of the cabinets further extend the spatial form. At the same time, the storage cabinet array itself forms a kind of ordered beauty, standing with strength like a stone circle.

Matrix Sequence — Layered Storage

Because this involves the storage of multiple brands and categories, compared with a closed storage format, we preferred to open up this area and display products while storing them. Therefore, how to integrate goods of different brands and categories into one display while maintaining spatial order and cleanliness, as well as convenience for staff to access, was the focus of our thinking.

Upstream Link — Adaptive Garment Hanging

对于服装展陈列区，我们的构想是创造一种穿行在蜿蜒大峡谷之中的趣味感受，以引导人们进入探索。于是想到，用连绵、朦胧、包裹的隔断形态去围合空间，同时用地面的不规则连续的材质分界去配合，以及顶面的镜面反射来营造

The ceiling uses mirror-finish stainless steel. Everything on the floor is like a world mirrored on a lake surface, extending the visual height of the space to the greatest extent while also weakening spatial boundaries. Between blurred virtuality and reality, the large ship slowly sails within it. Apart from the mirror material, the space uses large areas of solid low-saturation colors to create a sense of inclusiveness, presenting natural textures in the details. The overall lighting design of the space is also extremely gentle. Design, like life, requires exploration and breaking through waves. We hope our design can gradually inspire customers' imagination and encourage them to muster the courage to explore different fashions.

To avoid making the space feel oppressive and to allow sunlight from outside the windows to pass through the partitions and spill into the interior, the material needs to be translucent and easy to replace. Standing within it, one can closely feel the art of spatial tailoring overlapping with the gradual tailoring of the garments, with light and shadow interweaving — sometimes narrow, sometimes open.

The curved fabric screen is the most experimental creation in the entire scheme.

In terms of fabric selection, high extensibility, light transmission, and surface gloss are three factors that are difficult to achieve in the same fabric. We made balanced choices and only arrived at the final form of this design after multiple rounds of actual prototyping and testing.