DEAL LIFESTYLE

DEAL LIFESTYLE, a fashion collective store, collaborates with various sport and streetwear brands and regularly hosts limited-edition sneaker launches. Rooted in street culture, the brand recently underwent acomprehensive redesign at its original location to enhance spatial quality and create a consumer experienceakin to "stepping into a fashion week the moment you put on the clothes." Thus, we defined "runway" as thecore concept of the store. A runway show is a visual experience where time, space, and human presence converge and interact.

In this renovation project, we proposed to restructure the spatial system. Building upon the existing layout, we optimized the spatial arrangement by breaking the constraints of the two-floor structure. A portion of the floorslab was opened to allow upward expansion, and during the transition from the first to the second floor, acantilevered struoture was used to create an intermediate level. This design amplifies the spatial circulation path, forming a volumetric catwalk platform on the mezzanine.